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©TKOJ—2023

• APPROACH

01

STATEMENT

Joe shapes the perception of your brand by using—
strategy, design and the art of storytelling.

02

THE MISSION

To align the meaning and purpose of your brand—
with the beliefs and values of your audience.

The Process

01

Brand Strategy

Defining who you are, what makes you different, and how you can be beneficial to your customers.

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SERVICES

/ PHASE 01

Discovery

Research/Analysis Customer Profile

Brand
Essence

Brand Purpose
Mission & Vision
Brand Values

Brand
Positioning

Perceptual Map Differentiation
Brand Storytelling
Value Proposition

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02

Brand Identity

Expressing your brand through visual and verbal communication.

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SERVICES

/ PHASE 02

Design

Logo Design
Visual Identity
Graphic Design
Motion Design
Photography &
Art Direction

Brand Voice

Name & Tagline
Tone of Voice
Copywriting

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03

Implementation

Creating a compelling story that resonates with your target audience.

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SERVICES

/ PHASE 03

Marketing

Digital Marketing
Ad Concepts
Ad Campaign

Digital

Web Design
Digital Design

Print

Packaging Design Print Collateral

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Putting words
into action.

About

Learn more about Joe.
Explore his personal projects / experiments.

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Tell Your
Story.

It’s not an easy task for a brand to create a strong connection with its audience. It takes a well crafted, authentic and compelling story that will resonate with them on an emotional level. Joe can help you create that story — Are you ready?

©TKOJ—2023